Wafflepreneurs, Mizzou Alumni, Food Entrepreneurs, Breakfast Startup, Mizzou Athletes

        Wafflepreneurs, and Co-Founders          Clint Matthews & Kyle Rood

Our Story -

We created Start Right for one reason - eating a healthy breakfast just isn't convenient. As former college athletes, we both struggled to quickly wolf down enough food to fuel our early morning practices, but were usually left unsatisfied and hungry by the time our 8am classes rolled around. We knew there had to be a better solution for a high-protein breakfast than a can of tuna with mustard on top (bleh). We were also fairly certain that smashing a box of eight *ahem* other waffles, wasn't the healthiest of habits.

Luckily, our love of waffles became more than a guilty pleasure with the creation of Start Right Belgian Waffles. Delicious and fluffy as a waffle should be, but packed with protein to keep us going past lunch. Now managing a company, our lives are just as busy, but Breakfast is Solved!


Since our launch in October of 2015, we've expanded from just two grocery stores (thank you Lucky's and Hy-Vee in Columbia), to over 100 - and we're still growing! Our secret sauce is the amazing team of go-getters helping us to improve our recipes, develop new products, and spread our mission of making nutritious, high-protein breakfasts as convenient as possible. 

Food Scientist



Food scientist and master of the mixer, you have Vivian to thank for all those delicious waffles you've had. Along with managing production, she's constantly improving the quality of every flavor, and is working hard on a brand new product set to launch this Fall. Stay tuned! 

Brand Manager


Have you seen a funny video on our Facebook page recently? Or tried out one of our delicious recipes posted on Instagram? Then you have Joe to thank for that! He's working hard to engage with our community and promote a lifestyle that includes a high-protein breakfast every day.


And don't forget about our amazing part-time waffle cookers! We're proud to employ a handful of local students and offer not only a part-time, flexible job, but also the in-depth experience of working for a fast-paced start-up. We're always cooking, and are happy to have additional cooks on our call list!